A brief history of New Mobility World
Shaping Future Mobility Across Industries since 2015
New Mobility World is an event by IAA – the leading motor show in Frankfurt and Hanover. The world’s largest platform for digitization, decarbonization and new forms of mobility opened its doors in 2015 for the first time. The event also laid the groundwork for the three main formats FORUM, EXPO and LIVE.
In 2016, the NMW debuted at the IAA CV. At the same time, our startup format NMW Lab was born, and in cooperation with Dronemasters the event also took to the sky. On behalf of the VDA, evenson has been the project office in charge of the concept and business planning, as well as programming, sales and marketing and the execution of the New Mobility World ever since.
In 2017, NMW again proved its leadership with 250K international attendees, 250+ participating companies and organisations and 200+ speakers. Participants called it the best event they had been at. For the first time, we also reached out beyond IAA: NMW@TOA in Berlin put us flush in the center of the European tech scene, NMW@Ecomotion in Tel Aviv marked the first edition beyond the German borders.
In 2018, New Mobility World returned to IAA CV, for the first time with its own dedicated hall in Hanover. NMW 2018 took the top spot in social media reach of all IAA communication, and welcomed 100+ speakers for a record four days of conference. That same year, we returned to Ecomotion, Tel Aviv, and debuted at SXSW in Austin, TX, at Asia Pacific Week, Berlin, and at Smart City Expo, Barcelona. NMW Digitaltage marked the first stand-alone event apart from IAA.
For 2019, the NMW project office takes charge of the entire conference program of IAA, and, as a consequence, renaming NMW FORUM to IAA Conference. As always, the conference format will be hosted at NMW Expo, ensuring maximum interaction, exposure and networking for participants and attendees alike. As an added bonus, IAA Conference and NMW Expo will be open to attendees one day before the rest of the IAA. Join us and become part of the future of NMW.