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New Mobility World @IAA Commercial Vehicles 2018Hanover, September 20-27, 2018
New Mobility World

NMW17 FORUM Highlights – Visions of Future Mobility

By Editorial Team on September 22, 2017

More than 100 speakers stepped on stage to share their visions of tomorrow’s mobility: a mobility that is smart, connected, shared and autonomous. Enabled by digitization, those visions hold the promise of a future filled with new opportunities but also new challenges and obstacles – social acceptance being one of them. Here are some of the highlights and most commonly shared visions of the NMW17 FORUM.

Digitization Creates New Products & Experiences

Connectivity is going to propel the mobility industry forward and save a few lives. As CEO of Qualcomm Steve Mollenkopf mentioned it, ⅔ of cars are expected to be connected by 2022. Advanced connectivity such as 5G will impact new industries and transform the whole mobility ecosystem. In his speech, Mollenkopf cited the IHS 5G economic impact study, affirming that 5G is expected to “enable over $2.4 trillion in economic output across the automotive sector, its supply chain, and its customers by 2035”. Those advancements will bring a more reliable technology with lower latency and better security which will play an essential role in the adoption of cellular ”vehicle to everything” communication.

Digitization shifts the focus from vehicles to experiences questioning the necessity to own a car. “The world is going mobile. Cars are no longer at the center of people’s experience.” said Facebook’s Head of Automotive Christoph Stadeler. In that context, shared mobility services such as ride sharing, ride hailing or car sharing are likely to become more and more prominent in the next years. While discussing “The Integration of Everything”, representatives from BlaBlaCar, Gett and RideCell emphasized the idea that future mobility services will be people centric. The user will set its own standards and decide which criteria (price, efficiency) matter the most.

Prevent Threats & Ensure a High Level of Safety

Erez Dagan - Senior VP Advanced Development & Strategy of Mobileye
Erez Dagan - Senior VP Advanced Development & Strategy of Mobileye
Offering mobility services that are shared, autonomous and seamless cannot be achieved without advanced connectivity infrastructures. But as connectivity increases, so does the potential for cyber attacks. “We need to have a bulletproof solution for the car that addresses all the different aspects of cyber security.” said CEO of OSR Enterprises, Orit Shifman. According to her, cyber security is being overlooked during the design phase of mobility solutions, even though it is crucial for the safety of the driver as well as its personal information.

Another influential Israeli company, Mobileye, is shaping the future of autonomous cars with its combinations of camera and maps technology. Mobileye uses cameras as the base sensing solution for automated driving to capture four elements of the environment model: drivable areas boundaries, driving path geometry, movable obstacles and semantics. In complement to that, Erez Dagan stressed the importance to harness multi-sensor environment data separately for the safety and comfort of the driver. “Our automated safety solutions must prove to be safe and economically scalable to facilitate the societal acceptance”, he added. One of the big challenges for the autonomous car industry will be to communicate the benefits of a secure design car in a way that all audiences understand the benefits and the potential threats.

Collaboration is Key to Create the City of Tomorrow

Steven Armstrong - Group VP and President EMEA of Ford Motor Company
Steven Armstrong - Group VP and President EMEA of Ford Motor Company
To face the challenges of future mobility, carmakers have to reinvent themselves. “The automobile industry needs to partner with companies working with new technologies, new sectors but also working with cities in a completely different way to create new solutions”, said President EMEA Ford Motor Company, Steven Armstrong. To do so, mobility innovators need to adopt a people-centric approach and think through the broader mobility ecosystem by also evolving policy makers.

Providing and promoting the different mobility initiatives, will support cities in their goal to reduce air pollution, traffic congestion and improve the quality of life. These mobility solutions must contribute to the renewal of infrastructure in order to provide a secure basis for future mobility. Through the implementation of advanced infrastructures and the wise usage of data, the way citizens move throughout the city will be greatly improved. “Data will be the invisible infrastructure that lies behind all the future mobility possibilities”, added Steven Armstrong. But, in order to embrace those new opportunities, mobility players will have to find a common purpose and define a set of shared values for the betterment of people’s lives.

Hero image source: Steven Armstrong - Group VP and President EMEA of Ford Motor Company

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