The NMW Lab18 partner KPMG recently released their Global Automotive Executive Survey. Now in its 19th year, the survey is an annual assessment of what’s next in the automotive industry. Dieter Becker, KPMG’s Global Head of Automotive, will be bringing his expertise to the jury of the NMW Lab18, selecting the cream of the crop from the final four startups. Catch him on Wednesday, 26. September, at 11.15 am in Pavillion 11, Section D, and read his take on mixing private mobility and logistics below.
KPMG’s Global Automotive Executive Survey 2018
For KPMG’s Global Automotive Executive Survey 2018 over 900 automotive executives gave their assessment on the future mobility ecosystem. The majority of the executives believe that in the future we will no longer distinguish between the transport of goods and humans anymore. Also, 75% are convinced that making “better use of resources” will be one of the biggest drivers in the industry, essentially influencing the way we think and live, even in areas that exceed mobility. With this paradigm shift, we raise the question of whether we can allow driving empty runs and low utilization of cars, trucks and spaces in the future? At KPMG Automotive Institute we strongly believe that in the future we will see a convergence of the business models of personal mobility and logistic in a combined mobility & logistic ecosystem.
Enabler and driver of the mobility & logistic ecosystem
Mobility landscapes are already going through rapid changes from a product-driven perspective towards a service and ecosystem approach.
Especially consumers in urban areas have a decreasing appreciation for personal individualization and owning their own car, because the trouble for costs, parking spot search and flexibility has increased. Mobility services are gaining importance as they allow consumers to meet their mobility needs and spontaneity while preventing fixed costs. This supports the convergence of the business models of mobility & logistics, since both focus on the concept of total cost of ownership.
The pillars of the change are the mega trend „better use of resources” and the proceeding growth of technology, which is playing a leading role in the focal topics in this year´s IAA: Digitalization, autonomy and alternative powertrains. The technological advancements set the foundation of the ecosystem paradigm and the convergence of mobility & logistics in the future.
One solution doesn’t fit all requirements – we have to think in applications
New mobility concepts have to be suited for customer needs and therefore we will see a greater divergence of product and service offering depending on the application, living circumstances, and mobility behaviour. At KPMG we have analyzed mobility patterns in depth with the latest big data analytics tools & technologies.
We find that clustering the market in urban and sub-urban is too short of a thought. Our study “Island of autonomy” shows, that different metropolitan areas display different mobility behaviours, implying that in the future, product and service offerings will have to be adapted to individual and local needs. Stakeholder interests, consumer behaviours, infrastructure and mobility patterns need to be analyzed on a regional level and will result in a customized solution of the mobility & logistic ecosystem framework for each city individually.
But one thing is clear – no player will able to manage it all alone but rather is it a question of where to compete and where to cooperate. In order to succeed, all players of the ecosystem will ultimately need to create a transparent, trustful environment in which roles and responsibilities will be clearly defined and the right balance of co-operation is achieved for the sake of the best mobility & logistics ecosystem experience for the future customer.
If you would like to find out more about Mobility & Logistics 2030, please click here to visit the Global Automotive Executive Survey 2018.